The power shift
With mobile phones being our number one accessory (you won’t leave home without it), why are retailers still not adapting to mobile usage in-store? For me, the perfect store is a place where I can freely take out my phone, easily access the store’s free WIFI, scan prices and products and even (heaven forbid) take photos … Read more
Boxpark Shoreditch | The World’s First Popup Mall
Making use of derelict space in Shoreditch, Boxpark is a pop-up mall (the world’s first), built out of shipping containers. Each container being 40ft long with 300sq ft. floor space to display your brand. Brands being of fashion and lifestyle, with galleries and cafés thrown in the mix. Such a simple, yet brilliant concept. FIRST IMPRESSIONS: With Shoreditch as a … Read more
