All Hail Audi City
Automotive manufacturer Audi recently opened a new store in London that lets consumers experience its products in a digital environment. Given the breadth of the company’s range, Audi sees this as an efficient way to reach a younger, more digitally enabled consumer that usually resides in the heart of major international cities. Consumers use touch screens … Read more
Harrods Technology Department
At last I had some time to stop by the new Harrods Technology department. A 20,000 sq. ft. space including home computing, audio-visual, photographic and mobile communication. Technology can be quite intimidating for most, that is why it is so important that your store layout is uncomplicated, categories are clearly marked, lots of roaming space and there … Read more
